What is Crowdfunding?
Crowdfunding is the effort of pooling money together to fund an initiative. A group or company decides on a financial goal for their campaign, creates a central web page to communicate their message and spreads the word for people to donate.
An example of an extremely successful crowdfunding campaign is the Reading Rainbow campaign from 2014. The goal of the Reading Rainbow campaign was to “bring Reading Rainbow’s library of interactive books & video field trips to more platforms & provide free access to classrooms in need!”
To have a successful crowdfunding campaign you’ll need a strong message and a way to communicate that message to others. The best way to do this is through social media and email appeals.
How It Works
Quest of the Keys conducts our fundraising efforts through Classy.org, and provides your school with a fundraising web page. Your job will be rally your fundraising participants to raise money to reach your school’s goal.
To get people excited about your fundraiser and donating, you’ll need a strong plan for outreach on social media and email, and a way to make a short video to tell your story.
The cost of the Quest of the Keys curriculum is variable depending on the options your school opts for, but an approximate cost $270 per year per student. This covers the cost of everything a student and teacher need, including teacher training and a live presentation from our staff.
We’ll work with you to set a goal based on the number of students and teachers using the Quest of the Keys curriculum at your school.
If you’re new to the idea of crowdfunding Classy.org has some fantastic resources. To get started, read this blog post about the basics of a crowdfunding campaign and watch a webinar about the secrets to a successful crowdfunding campaign.
Keys to a Successful Fundraising Campaign
In creating your personalized fundraising plan, we will also discuss strategies to help you be successful. The key having a successful fundraiser will be to engage your students and incentivise their participation. For example, competing with other classrooms to raise the most money and partnering with a local business to provide a prize for the winning class.
We will work together to find the best fit for you and your school to ensure your success!
Ready to get started? Contact us and schedule a short consultation.
